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SUMMARY:Lecture MVRDV | 132
DESCRIPTION:How Do Visualizations Shape Architecture Today? Learn From the 
 Team Behind MVRDV’s Visual Language Join us for a special lecture led by
  Luana La Martina and Kirill Emelianov\, senior visualizers responsible fo
 r producing high-impact visualizations and media presentations for MVRDV
 ’s global projects. This session opens the door into how visualization t
 eams operate within major architecture firms: the workflows\, the storytel
 ling strategies\, and the ways architectural visualization (ArchViz) drive
 s design communication at an international scale. With over a decade of co
 mbined experience\, Luana and Kirill bring complementary expertise\; anima
 tion and video direction\, visual storytelling\, and the crafting of narra
 tives that define the identity and impact of large-scale architecture. The
 ir work has helped shape the way MVRDV communicates design to the world. T
 hey’ll share insights on:  How visualization supports and influences de
 sign processes  Building impactful narratives for competitions\, clients\
 , and the public  The evolving role of ArchViz within big studios This le
 cture is an opportunity for you to gain an inside look into one of the mos
 t dynamic areas of contemporary architectural practice\, and to learn how 
 to elevate their own visualization skills through narrative\, craft\, and 
 clarity.  The lecture is held in the lunchbreak on December 4th in Hall P
  and is split into two parts: a deep dive into MVRDV's visualization proce
 ss from 13:00–13:45\, followed by an open Q&amp\;A and discussion from 1
 3:45 – 14:30. We’d love to make the second part hands-on\, so feel fre
 e to bring your own work and get direct\, personal feedback! Hope to see y
 ou on December 4th!
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